The Super Bowl was more than football — it was a night of pop culture (2024)

LEILA FADEL, HOST:

Last night's Super Bowl, of course, wasn't just a football game. It was a Las Vegas-style pop culture extravaganza. Usher performed his greatest hits with guest stars including Alicia Keys and Ludacris. Taylor Swift made it back from Tokyo to cheer on her boyfriend Travis Kelce. And Beyonce announced her latest album is coming next month. Joining us to talk about all of it is NPR's Stephen Thompson. Hi, Stephen.

STEPHEN THOMPSON, BYLINE: Hey, Leila.

FADEL: So let's begin with the halftime extravaganza, Usher's much hyped and anticipated performance in celebration of R&B. He even had glitzy dance routines on roller skates. How do you think it went?

THOMPSON: Well, in a way, the halftime show felt like a microcosm of the game itself, chaotic early on, a few mishaps here and there, but by the end, you had something really exciting. The show had some audio issues. The camera work didn't always do it justice, but Usher is a great dancer and a hugely charismatic live performer. I don't love it when halftime shows pack in too many songs, and Usher's set had pieces of more than a dozen of them. But by the time he got to bangers like "Yeah" and "Turn Down For What," I was completely won over.

FADEL: So the other pop culture storyline leading up to the game was the big would she or wouldn't she, and she did. After a show Saturday night in Japan, Taylor Swift made it back in time for the game and the NFL tweeted all about it. Did she steal the show?

THOMPSON: Well, in the run up to that game, you had all these people doing the math, trying to figure out how...

FADEL: Yeah.

THOMPSON: ...Taylor Swift would get to Vegas. The whole vibe felt a lot like you know how NORAD will track Santa Claus on Christmas Eve?

FADEL: Yeah (laughter).

THOMPSON: But she made it. And so we got lots of shots of her in a luxury box with Ice Spice and Lana Del Rey. They all seemed to be having a blast, and Taylor Swift herself got a nice moment celebrating with Kelce on camera after the game. But anyone expecting, like, a marriage proposal or something, this was not the time for something like that. Football is a team sport. So when they handed Kelce a microphone, he focused on firing up the fans and singing "Viva Las Vegas" for what felt like an hour.

FADEL: OK.

(LAUGHTER)

FADEL: Maybe he should leave the singing to Taylor Swift.

THOMPSON: Yeah. Exactly.

FADEL: Queen B - Beyonce - also made news during a Verizon ad, right?

THOMPSON: Yes. Finally, a pop star stole the spotlight and it was not Taylor Swift. So Verizon ran these ads about Beyonce breaking the internet, and they ended with a line about dropping new music. And around the time those ads aired, Beyonce announced that she's putting out a new album. It's billed as "Act II," which refers to the "Renaissance" project she launched in 2022. She also released two songs last night, and both of those show off kind of a softer, more rootsy side. One is called "16 Carriages" and the other is called "Texas Hold 'Em." Let's hear a little bit of that song.

(SOUNDBITE OF SONG, "TEXAS HOLD 'EM")

BEYONCE: (Singing) This ain't Texas. Ain't no hold 'em. So lay your cards down, down, down, down. So park your...

FADEL: I love that.

THOMPSON: Yeah.

FADEL: OK. so I obviously fell asleep 'cause I host MORNING EDITION. I missed a lot of the ads. Any highlights? Any favorites?

THOMPSON: Well, so many Super Bowl commercials are just a parade of famous faces, big stars, lots of spectacle. That can make it hard to stand out. There was a pair of anti-Tesla ads that urged viewers to boycott the car company over its self-driving technology. Those stood out just because they were so tonally different. And then going back to that sea of celebrities, Dunkin' went all in with a very silly ad starring Ben Affleck, Jennifer Lopez and Matt Damon.

FADEL: I'll have to go watch that one. And Hollywood studios rolled out major movie trailers during the Super Bowl. Which one stood out?

THOMPSON: Well, we got our first look at a trailer for the first part of the movie adaptation of "Wicked," which isn't out for 9 1/2 months. We're also getting a "Twister" sequel called "Twisters." That's out in July. Thank goodness we have fewer than four weeks left to wait until the arrival of "Kung Fu Panda 4." "Kung Fu Panda 4" is my Super Bowl right now.

FADEL: (Laughter). NPR's Stephen Thompson. You can hear a full rundown of what happened last night beyond the game on the latest episode of NPR's Pop Culture Happy Hour. Thank you, Stephen.

THOMPSON: Thank you, Leila. Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

The Super Bowl was more than football — it was a night of pop culture (2024)

FAQs

Why is the Super Bowl so important in American culture? ›

“The Super Bowl is so unflappable when compared to some of the other big events because it's a magnet for sports fans, but it's not just sports fans. It's one of the few 'cultural campfire' moments in our society, because there are very few moments where we all get together.

Why is the Super Bowl so popular? ›

The Super Bowl is more than just a game. It's a major pop culture moment. This major sporting event is special because it's not just about the game; there are also cool commercials, famous singers performing, and viral celebrity moments that surround the game.

When did Super Bowl become popular? ›

The Super Bowl has topped television ratings in the United States every year since the first championship game in 1967. This has made commercial time during its broadcast the most expensive of any televised event in the United States.

How famous is the Super Bowl? ›

One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages. Viewership is predominantly North American; the Super Bowl is the most watched television broadcast in the United States every year.

How is the Super Bowl a cultural event? ›

Today, the Super Bowl is more than just a football game; it's a cultural phenomenon. From star-studded halftime performances to extravagant parties and events, the game has become a must-see spectacle for audiences worldwide. Television ratings continue to soar, and advertising revenue reaches new heights each year.

Is The Super Bowl the most popular event in the world? ›

When it comes to the most viewed, then the men's FIFA World Cup Final trumps them all. According to Roadtrips.com five billion people watch the World Cup Final, while the Super Bowl is actually the 8th most-watched event with 115 million views.

Why do Americans love the Super Bowl? ›

"It's an event that serves even non-sports fans to see the pageantry and hear a lot - from the national anthem, to the halftime show, to the postgame shows. Americans love American football and they love big spectacles, and the Superbowl combines both."

Is the Super Bowl getting less popular? ›

The ratings are the average number of viewers who watch per minute, and by the second half of the game, there were far fewer people watching.” Since that 2021 flub, the Super Bowl has come back with consecutive improvements, as audiences of 101 million and 113 million tuned into and clicked on the last two title games.

What is interesting about the Super Bowl? ›

The fewest points a team has scored in a Super Bowl contest is three. The Miami Dolphins lost to the Cowboys 24-3 in Super Bowl VI, and the Los Angeles Rams lost to Tom Brady and the New England Patriots 13-3 in Super Bowl LIII. There's never been a shutout in a Super Bowl.

How has the Super Bowl changed? ›

Since 2022, the game has been played on the second Sunday in February. Prior Super Bowls were played on Sundays in early to mid-January from 1967 to 1978, late January from 1979 to 2003, and the first Sunday of February from 2004 to 2021.

Who won the 1st Super Bowl? ›

What are three interesting facts about the Super Bowl? ›

It's common knowledge that the Super Bowl commercials are pretty expensive, but some of these may come as new information to you.
  • The Super Bowl is the second-highest eating day for Americans (behind Thanksgiving) ...
  • The Green Bay Packers were the first team to ever win a Super Bowl.
Feb 7, 2024

Who owns Super Bowl? ›

That's because the National Football League (NFL) trademarked the phrase “Super Bowl” back in 1969. The NFL considers any commercial activity that uses the term “Super Bowl” to be in violation.

What Super Bowl is 2024? ›

Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, NV on Sunday, February 11, 2024.

Who invented the Super Bowl? ›

Lamar Hunt, owner of the AFL's Kansas City Chiefs who played an active role in merger negotiations, jokingly suggested calling the new championship game the “Super Bowl,” drawing inspiration from his children's “Super Ball” toy.

What is the Super Bowl impact on the US economy? ›

In all, spending on food, drinks, apparel, party decorations and other categories related to the Super Bowl is expected to reach $17.3 billion, according to the NRF. That's up about $1 billion from last year's game and breaks down to roughly $86 per person.

Is the Super Bowl an American tradition? ›

Over the years the game has grown to become the centerpiece of a daylong celebration called “Super Bowl Sunday.” This unofficial national holiday in the United States is filled with festivities, feasting, and pageantry that extends from the stadium and host city to the homes and other places where football fans and ...

What is with America's obsession with the Super Bowl? ›

"It's an event that serves even non-sports fans to see the pageantry and hear a lot - from the national anthem, to the halftime show, to the postgame shows. Americans love American football and they love big spectacles, and the Superbowl combines both."

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